Driving scalable growth for brands through data, strategy, and smart execution.
I help small and mid-sized brands grow sustainably by connecting e-commerce, social media, and data-driven strategy into one clear growth system.
With 6+ years of global experience, I’ve partnered with SMEs, founders, and D2C brands across Amazon, Shopify, and social platforms to build visibility, drive demand, and improve profitability—not just short-term sales.
Projects
A selection of key projects showcasing strategic e-commerce and digital growth work.
Facebook Awareness Campaign: Building Audience Signals for Future Conversion
Strategy Executed: Performance Highlights (Seller-Friendly Language) “This phase laid the foundation required for scalable sales campaigns.” “Due to platform restrictions …
Professional Services Website – Design & Development Support
Project Overview Client Type: Professional Service Provider Platform: Custom / CMS-based Website Goal: Create a professional, credible online presence Role: Website Design &…
YouTube Channel SEO Optimization
Channel: Songs with Ms. Debbie Niche: Kids Educational Content Duration: May–June 2025 Goal: Increase impressions, views, and watch time through YouTube SEO & content opti…
Budget-Efficient YouTube Growth: 25K Views & 78 Subscribers for Under $200
For YouTube, the initial focus was awareness and subscriber growth. with a limited ad budget, I prioritized efficient views, audience validation, and channel credibility. Laying…
Brand Management & Marketing Strategy for a Nonprofit
Project Overview Organization Type: Nonprofit Role: Brand Manager (Marketing & Content Strategy) Duration: Ongoing Objective: Build brand consistency, awareness, and engagem…
Shopify Website Revamp & SEO Alignment
Overview Client Type: E-commerce Business Owner Platform: Shopify Goal: Improve website attractiveness, usability, and Google performance Role: Website Strategy Lead & SEO C…
Case Studies
In-depth analysis of successful growth strategies and their measurable results.
Optimizing Shipping & Profitability for a Grocery Brand on Amazon USA
Challenge: I partnered with a well-established grocery brand on Amazon USA that was generating strong sales. However, after analyzing their financials, I discovered that despite…
Instagram Growth Strategy: Building Brand Awareness with Zero Pixel Data
Managed an Instagram account independently (no FB integration or pixel) with a $100 ad spend. Reached 14,227 unique accounts, with 95% of views from new audiences, and achieved …
Pinterest was used as a discovery and traffic channel to capture high-intent users at a low cost.
With a lean budget, I prioritized outbound clicks and audience validation over vanity engagement. Pinterest Performance Breakdown (6-month overview) Cost Efficiency Analysis Cos…