Overview
Client Type: E-commerce Business Owner
Platform: Shopify
Goal: Improve website attractiveness, usability, and Google performance
Role: Website Strategy Lead & SEO Coordinator
The Problem
- Website lacked visual appeal and brand clarity
- Poor on-page SEO structure
- Developer and SEO efforts were misaligned
- Low Google visibility and weak user experience
- High bounce potential due to layout & messaging issues
My Responsibilities
- Auditing the existing Shopify website (UX + SEO)
- Defining website improvement roadmap
- Coordinating between:
- Developer, SEO specialist, Business owner
- Translating SEO requirements into developer-friendly tasks
- Ensuring SEO best practices were implemented during redevelopment
Strategies Implemented
- Website Redevelopment Strategy
- Redesigned layout for better visual hierarchy
- Improved navigation & category structure
- Ensured mobile responsiveness
- Aligned branding with customer expectations
- SEO + Development Alignment
- Structured URLs, collections, and product pages
- Optimized:
- Meta titles & descriptions
- Heading structure (H1–H3)
- Image alt texts
- Ensured technical SEO was built into development (not added later)
- Conversion & Trust Optimization
- Improved homepage messaging
- Added trust elements (social proof, clear CTAs)
- Reduced friction in product discovery
- Outcomes:
- Fully revamped, visually appealing Shopify website
- SEO-friendly structure aligned with Google best practices
- Improved collaboration between technical and SEO teams
- Business owner satisfied with performance and design direction
💡Result: Website SERP ranking Increased.
- Improved overall SERP visibility through on-page and structural SEO optimizations
- Increased website authority signals, leading to broader keyword coverage
- Achieved sitelinks visibility, with multiple internal pages appearing in search results