About Me
From marketing strategy to megawatts — my path into battery energy storage.
My Story
My career began in marketing — six-plus years of strategy, research, and growth work across digital platforms, where I learned how to find the signal in messy data and turn it into decisions. But I wanted my work to matter in a bigger way. The energy transition is the defining industrial shift of our generation, and battery energy storage sits at the center of it.
So I made the leap. Today, I work in project development support and marketing for a consulting firm focused on utility-scale battery energy storage. I research energy markets, build educational and strategic materials on BESS applications and project lifecycles, support feasibility assessments, and redesign executive presentations that help decision-makers act on complex technical and commercial information.
What I’ve learned: the energy industry doesn’t just need engineers. It needs people who can connect technology, markets, and people — who can take resource adequacy studies, procurement frameworks, and complex project considerations and make them clear. That’s the space I work in, and I’m building my career at exactly that intersection.
My Mission:
To help the energy storage industry communicate better — by combining rigorous research and project support with marketing clarity, so that complex energy projects get understood, supported, and built.
My Values
Curiosity
The energy sector rewards constant learning. From capacity accreditation to contract structures, I dig into the details until I truly understand them.
Clarity
Complex doesn’t have to mean confusing. I translate technical depth into materials people can act on — presentations, documents, and strategy.
Reliability
I show up, stay consistent, and deliver what I promise — in research, documentation, and every project I support.