Strategy Executed:
- Build audience signals
- Warm traffic
- Collect engagement + click data
- Prepare for retargeting & conversion later
Performance Highlights (Seller-Friendly Language)
- Reached 31.7K targeted users in 6 months
- Generated 48.5K views with $414 spend
- Drove 1.2K website visits at a very low cost
- Built first-party data for future retargeting
“This phase laid the foundation required for scalable sales campaigns.”
“Due to platform restrictions and missing pixel data, the initial phase focused on awareness and traffic to train the algorithm, validate creatives, and build retargetable audiences.”
“If the pixel and account access were fully available, the next phase would have focused on conversion and retargeting campaigns to drive sales from the warmed audience.”